One of our founders, Peter, spent 5 years of his professional career as the Marketing Manager for Italian motorcycle / mountain bike / ski apparel brand Dainese. During his tenure he was responsible for all the North American marketing and content production. Although, the pieces below were not made by Step Brothers Media, Peter was the director for each shoot. From storyboard, shot lists, locations, models and full execution from start to finish.
2019 Dainese BIKE COLLECTION
Shot by our friends at DROP MEDIA in beautiful Whistler, B.C. This shot included everything, a helicopter drop in Pemberton, a lakeside cabin deep in the forest and a variety of terrain. We had to showcase both an ENDURO kit, and a Downhill kit made by Dainese. Each is made for a different rider and their needs. All in all this shoot was a huge success and had over 40K views on YOUTUBE during Dainese’s 2019 MTB. collection launch.
2017 CHUCKWALLA DAYZ
Chuckwalla days was inspired by MTV’s Real World reality TV show where a bunch of strangers was brought into a house to live with each other. Peter had brought a handful of social media moto influencers and journalists together to ride from Orange County to the Chuckwalla (Palm desert) and partake in a 2-day track day event and class hosted by Jason Pridmore’s STAR school. The idea was to show a variety of riders coming from different background like: SportBike riders, Cruiser (aka Harley), Adventure Touring, etc. to one place and get to learn how to ride on the track and better the skills. What made the webisode interesting was to see different personalities all under one roof talking about their opinions on riding motorcycles.